AWE2018 Helps Small and Medium-sized Exhibitors Show Core Advantages and Super Platforms

Under the influence of comprehensive factors such as consumption upgrades, channel changes, international trade changes, and technological iterations, the home appliance and consumer electronics market landscape has also undergone great changes. How the small and medium-sized enterprises sound the clarion call to break through, just as the simple method of relying on "the channel is king" in the past can no longer be adapted, and a multi-pronged approach is needed. For many small and medium-sized enterprises in the field of home appliances and consumer electronics, global mainstream brands have settled in full, bringing together more than 200,000 professional visitors at home and abroad, including mainstream distributors, distributors, and buyers in various fields. The 2018 will be held in March next year. The China Household Electrical Appliances and Consumer Electronics Expo (AWE2018) will be their best choice.

Cross-domain, integration of online and offline channel ecology

At present, the concept of "new retail" has already been deeply rooted in people's minds. The channels of the household appliance and consumer electronics industries are, from a certain point of view, a subversive change of no less than home appliances. According to the “Analysis Report on Home Grid Acquisition in the First Half of 2017”, in the first half of 2017, China’s B2C home network purchase market reached 216 billion yuan, a year-on-year increase of 16.9%. The average price of ice-washed air-conditioners on the four major wires has increased significantly, and the high-end upgrade of the online shopping market has become apparent. For brands, especially in the face of SMEs that are more vulnerable to change, how to seek new growth points in the context of channel changes has become a matter of immediate concern.

AWE this super platform every year through the most concentrated display of the brand business, and truly send the brand out to allow customers to come in, not only to meet the exhibitors exhibitors, but also to facilitate the channels and buyers to visit. It is understood that AWE2018 will have more breakthroughs in scale and professionalism. The scale of AWE2018 will exceed 130,000 square meters, and nearly a thousand brands will be exhibited. With the increasing size of AWE, more and more professional visitors such as channel distributors and buyers have come to visit.

The role of channels for the Chinese home appliance and consumer electronics industry is self-evident. With the rapid development of Internet technology, channels have also ushered in an era of inclusiveness. Under the influence of the Internet, both the e-commerce platform and the traditional channel distributors have entered a new ecology. The original tit-for-tat online channel and offline channel were organically combined to achieve a win-win situation with online orders and offline experiences. This has profound practical significance for the reform of industrial circulation.

Home appliances and consumer electronics channels are emerging, organic integration of online and offline, collaboration within and outside the industry, and integration of resources within the industry's internal formats. This trend has been fully demonstrated on AWE2018. It is reported that many channel elites such as mainstream e-commerce platforms, traditional big chains, regional chains, and agents have already confirmed to participate in AWE2018, such as Jingdong Mall, Suning Tesco and Tmall Electric City. Gome, Zhejiang Baicheng, Wuxing, Huafeng Electrical Appliances, Baida Electrical Appliances, Jinan Yinzuo, Guanghui Electrical Appliances, Beiguo Electric Appliances, and Golden Eagle Appliances.

There will also be major buyers from real estate, building materials and other areas on AWE2018. At the same time, AWE2018 will also hold a frontier forum for China's real estate fine decoration in order to promote online information exchange, transaction linkage, and sharing and win-win for both real estate companies and home appliance companies online and offline. More than 100 top 100 real estate procurement, cost and hardcover design executives from Greenland, Xuhui, Contemporary, Minmetals, Jinke, Thang Long Real Estate, Hechang Real Estate, Xincheng Holdings, Agile, Wharf, etc., in addition to appliances And consumer electronics brand companies to carry out the ideological confrontation, the future AWE + "intellectual superiority," AWE + "precision good help", "Double Excellence Strategy" will deepen the AWE platform to extend the value, from AWE to AWE +, on the supply chain side of the industry will produce reform deep influence. These buyers from the real estate and building materials home improvement industry will greatly assist the small and beautiful SME B2B business.

200,000+ professional visitors worldwide help the development of the industry

According to the person in charge of AWE, AWE2017 has a display area of ​​110,000 square meters. During the three-day exhibition period, the number of visitors on the site reached 220,000, an increase of 22% compared with the same period of last year, among which the proportion of overseas visitors was more than 8%. For AWE2018, which will be opened in Shanghai on March 8, 2018, it will continue to maintain a full-scale high-speed growth. It is expected that there will be 200,000+ professional visitors from all over the world coming to visit, negotiating and purchasing.

AWE not only disregards the number of viewers in the country but also attracts many professional visitors from the fields of corporate management, technology and procurement, and many high-quality, highly educated and high-quality consumers. They are exhibitors. The focus of the business, especially small and medium exhibitors, is chasing. According to AWE's audience information analysis, the number of professional visitors in the management department is the largest, accounting for 36.22% of the total professional audience; the sales department is second, accounting for 34.24%; the technical department accounts for 20.24%; the rest are service, procurement and other departments respectively. .

According to the person in charge of AWE, AWE2018 has accumulated approximately 500,000 to four thousand channels of domestic channel data through more than ten sessions. This AWE2018 professional audience invites a good foundation for work. Representatives from participating brands, distributors and buyers from all over the world will gather here to find cooperation opportunities and discuss the direction of development. According to feedback from many SMEs attending previous exhibitions, AWE is very helpful to the growth of the company. In AWE, it can directly contact the industry's top resources, and it gives companies the right to follow the development of the industry and expand the sales of goods. Infused with cardiac agents.

Among them, AWE's overseas professional audience is particularly strong, and AWE2017's overseas visitors are from 62 countries and regions on 6 continents. Among the 17,600 overseas visitors, Asian audiences accounted for 49.01%, Hong Kong, Macao and Taiwan accounted for 28.71%, and European audience accounted for 11.09%. Every year, international brands on AWE invite their global partners to visit. According to rough observations, only Haier has nearly 100 buses that are specially invited by overseas visitors. The international audience brought by these other brands is just an opportunity worth grasping for the participating SMEs.

It is reported that AWE has attracted distributors, suppliers, investors, and consumers from China, the United States, Germany, Japan, South Korea, India, the United Kingdom, Italy and other major global home appliance producing countries to gather on this global stage. AWE has built the best communication and communication platform for the vast number of channel providers, manufacturers and buyers. During the exhibition, the foreign trade turnover is even more in front of the industry exhibition. In addition, the content presented by AWE not only received massive reports from more than 500 domestic media, but also received news from Germany Radio, Japan Economic News, Seoul Times, Financial Times, Associated Press, Bloomberg, etc. in nearly 20 countries and regions. Yu Jia overseas mainstream media reported.

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